I don’t typically stan for celebrities nor their pet projects, and until i saw the following clip, I wasn’t even checking for the new beauty line Fenty Beauty by Rihanna. I’ve never bought her sneakers and own only a few of her songs. I like her but don’t consider myself more than a run-of-the-mill fan. So, while I am intrigued by the following clip – I am still on the fence about it. On one hand it feels like yet another over-hyped brand that will sell out within the first day with glitches et al., BUT the looks on the models are so simple and elegant – looks grown-up and elegant. Maybe I will put my name down on the Sephora website… maybe … Fenty Beauty by Rihanna will be worth the hype? Are you buying any? Let me know in the comments below.